Treat Inflation Is Real and Nobody Is Talking About It
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The Economy4 min readJuly 2, 2026

Treat Inflation Is Real and Nobody Is Talking About It

The same bag of biscuits that cost $4.99 in 2020 now costs $8.49. Jax has receipts. Literally. He ate one.

I want to talk about something that affects every dog in this country and approximately zero economists. I want to talk about treat inflation. I want to talk about it loudly, and at length, until someone with a PhD in something useful takes it seriously.

The numbers are not ambiguous. I have been conducting price surveillance at my local pet supply store for three years. The methodology is simple: I accompany my owner, I observe the treat aisle, and I remember everything because I am a dog and the treat aisle is the most important aisle in any building.

Shrinkflation has hit the treat sector hard. The bags are the same size. The treats inside are smaller. I have measured this with my mouth.

In 2020: $4.99 for a 12-ounce bag of chicken training treats. In 2022: $6.29. In 2024: $7.99. Today: $8.49. That is a 70% price increase over four years. The Federal Reserve's inflation target is 2% annually. Over four years, that would be roughly 8%. We are at 70. Someone needs to explain the gap.

I ate one of the receipts. It tasted like nothing, which is appropriate, because the receipt represents money that no longer exists in my treat budget. My owner says I need to stop eating paper. My owner also needs to stop pretending the treat situation is normal. We are both adjusting.

The Economy
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